Stylist App- Company Magazine

Company magazine came out top on my survey for magazines people read the most. Although I wanted to create this app for Elle or Vogue, I felt that there was a wider audience range with Company magazine and also, Elle and Vogue can feel quite intimidating to consumers who aren't necessarily big fashion magazine readers. Moreover, my survey also showed me that most people aren't bothered or don't want designer clothing within the features of the app thus Company magazine was a more suited audience.

BASIC INFO (information gathered from BRAD)

• Established: 1978
• Editorial Profile: Covers all aspects of 'Freedom Years'- from work and finance to relationships, setting up home, fashion, beauty and style. News, features and health issues
• Target Audience: 18-28 years old women in their freedom years, single, working up market, no children
• Circulation between 1st July 2013- 31st Dec 2013: 88,059

• NRS	Adults ABC1	Adults C2DE	Adults 15 to 44	Adults 45 plus	Men	Women
  Total number ('000)	319	158	402	76	26	452

• 2010 saw the launch of bi-annual 'High Street Edit' (Hearst.co.uk)
• Facebook likes: 49,386
• Twitter Followers: 88.1K
• Instagram Followers: 36,633

ABOUT COMPANY MAGAZINE

• Company magazine is all encompassing brand that encapsulates the freedom years of women. It prides itself on being on multi-platforms; print, digital and social media.
• It supports Britain's Next Top Model and the winner always gets the front cover of Company for that month. 
• It launched it's own shop recently whereby users can buy items directly from the website. Currently it only has a few brands, but is ever expanding. 
• They regularly put on events like Company Fashion Forum or Beauty Forum, inviting readers to come down and experience a live talk with industry experts. Company pride themselves on being driven to help women achieve their careers. 
• Moreover, every September they allow a group of graduate students (doesn't have to be fashion grads) to guest edit the magazine and create their own content.
• In addition, Company recently launched the Company Academy; a competition to get work published within Company. The categories included 'creative writer' 'journalist' 'photographer', not all things fashion based.
• They are a big ambassador of street style and feature this heavily within the magazine, website and social media platforms. They are constantly interacting with their consumer through their social media platforms, magazine and website, and asking for consumer's input. They also have their own Spotify playlists that readers can listen to, as well as parties in Ibiza every summer that readers are invited to.

COMPANY WEEKLY EDIT APP

• October 2012 saw the launch of their Weekly Edit app. A mini mobile magazine released every Thursday for 69p that co-insides with their monthly magazine. They are the first and only magazine to do this at the moment, which shows they would be very on board with creating a personal styling app. 
• 'Alongside the editorial content, the Company Weekly Edit utilises its digital platform by offering links to iTunes to buy recommended music, as well as integrates social networks such as Facebook and Twitter. In what is being described as an "industry first", the mobile magazine's cover each week will feature a reader selected by the Company team. In a statement, Company - published by Hearst Magazines UK - said that the app was aimed at the "swipe girl" who wants easy access to latest fashion, beauty and weekly entertainment news on their phone. "With fifteen regular stories each week including street style, blogger of the week, trending this week, intern Instagram and week in style the app has all the editorial pillars of the print mag but in a snappier, 'read-it-on-the-bus' format," the magazine said. "It features video content, links to iTunes to buy recommended music and the ability to share stories across Facebook and Twitter. "It also allows fashion obsessed readers to click to buy and also to save anything they love to their camera roll. And in a real industry first the cover each week will feature a reader selected by the Company team." (Digital Spy)