Secondary Customer Profile (Aspirational Customer)

• AGE- 15
• GENDER- Female
• ADDRESS- Chester
• MARITAL STATUS- Single
• DRIVE- No
• JOB- No
• EDUCATION- High school about to begin work for GCSE's
• SOCIAL MEDIA- Twitter, Instagram, Facebook, Tumblr (follows lots of fashion blogs on Blogger and Tumblr)
• MAGAZINES- Company, Look, Vogue, Grazia, Now, Heat
• SIBLINGS- One sister
• MAKE UP- Rimmel, Barry M, Collection Cosmetics, Bourjois
• PERFUME- Vera Wang, celebrity perfumes e.g. One Direction/Katy Perry
• CLOTHES SHOPPING- Primark, Missguided, New Look, some Topshop and River Island
• HOBBIES-Shopping, cinema, eating out, reading magazines, playing sports, 
• MUSIC- Chart music, One Direction, Beyonce, wants to start going to festivals and gigs
• TECHNOLOGY- iPhone, laptop, family iPad
• TELEVISION- Reality tv, TOWIE, Made In Chelsea, Vampire Diaries, Hollyoaks. Watches vloggers on Youtube.
• FOOD- Pasta, Nandos, Chinese takeaway, McDonalds, chocolate. Home cooked meals
• HOLIDAYS- Family holidays all across the world, but regularly goes Portugal 

DAY IN THE LIFE

Wakes up, breakfast prepared by mother (toast or cereal), gets ready for school using predominately Rimmel make up. Then driven to school by mother in BMW. At school, she studies creative subjects. Following school, she plays sports extra curriculum- netball and dance. In her spare time she reads fashion magazines and fashion blogs aspiring to be able to wear and buy the clothes featured within them. She is an aspirational customer in the sense that she wants to use the app to be part of the Company brand, and also help her feel like her current wardrobe is fashionable given that she doesn't have a disposable income to spend a lot on clothes. She often watches reality tv and watches vloggers on Youtube.